MKG404 Rural Marketing Question Bank
1. Describe the challenges and opportunities in Rural Market
2. Discuss the buying action. Differentiate between rural and urban buyers.
3. What do you know about Thomson Rural Market Index?
4. What are the success factors of Microfinance in Rural India?
5. What are demographic factors?
6. What is the rural market index?
7. What are regulated markets?
8. What is cottage awareness? How the consumer in the rural areas can be educated to make the best use of their resources?
9. What are cooperative markets?
10. What do you mean by artisan products.
11. What is product planning?
12. What is a distribution channel?
13. What is grading & classifying?
14. What is packing and packaging?
15. What is a market mix?
16. Define the rural market? Why is important in a country like India?
17. Which are the major factors that affect rural marketing? How the rural marketing can be made more effective in India?
18. What is a market strategy? Which strategies are adopted for rural marketing?
19. What is market research? How it can be conducted in the case of seeds and fertilizers?
20. What is a cottage industry? Does it need protection in the wake of multinationals entering every part of the market?
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