Question 1 What's the biggest challenge for most
businesses when going online?
Answer: Developing a plan
Question 2 When looking to advertise a new business online, what is one of the major benefits of display ads
Answer: They can
come in many different formats
Question 3 When considering whether to have a web
presence for your business, which of the following is not a major factor?
Answer: How long you’ve been in business
Question 4 You notice that when people see images of
your products online, you have an increase in conversions or sales. Which
customer touch point could you use to take advantage of this insight?
Answer: Social media
Question 5
Which are the first steps you should consider when
constructing an online business strategy?\Answer: Create goals and identify
a USP
Make it easy for people to find a business on the
web
Question 6
What is the term we use to describe how search
engines categorize each piece of content?
Answer: Indexing
Question 7
Fill the blank: 'Search engines _________ the
internet to discover content.'
Answer: crawl
Question 8
When looking to optimise the performance of a
website to improve its search engine ranking, using 'long tail keyword terms'
in your SEO plan often allows you to...
Answer: Find more opportunities
Question 9
There are many ways you can improve the performance
of a website from an SEO perspective. When it comes to link building which of
the following statements is accurate?
Answer: The quality of links is important, not the
quantity
Question 10
Gaining backlinks to your website is a great way to
improve the SEO performance. What best practice will encourage people to link
back to your site?
Answer: Write some great content they will find
useful
Question 11
Fill the blank: When managing SEM campaigns, the
best way to optimise your quality score is to improve the _________ of your
keywords, adverts, and landing pages.
Answer: relevance
Question 12
When advertising on search engines, if you bid the
same as your competitor, having a higher quality score will mean you appear
where in comparison?
Answer: Above them
Question 13
What is the most important thing to consider when
optimising a search engine marketing campaign
Answer: Increasing the relevance of the
keywords, ads, and landing page
Question 14
Which search query would trigger an ad based on this
keyword: [London portrait photographer]?
Answer: London portrait photographer Reach more
people locally, on social media or on mobile
Question 15
Fill in the blank: When search engines use factors
like geolocation, IP address and location based search terms to produce
geographically tailored results, this is called _____________.
Answer: Local Search
Question 16
When looking to promote your products and services
locally, what are the benefits of using search engine ads?
Answer: You can target ads to a specific
geographic area
Question 17
Using social media for business purposes can be very
different to running personal profiles. If you're looking to attract people to
your social network, what tone of voice should you consider?
Answer: Engaging & Inviting
Question 18
Building a plan will help you to focus your efforts
when using social media. What should you consider when making your social media
plan?
Answer: Your audience’s interests
Question 19
With more and more users using mobile to look at
websites, it is key that you optimise your site so users can find it when
searching online. Which two elements should you look to optimise for improved
SEO performance?
Answer: Site speed and usability
Question 20
Mobile advertising is a great tool for marketers,
but all that good work could be undone if your website isn't what?
Answer: Optimised for different devices
Question 21
Which of the following actions would be most
effective for a business to take in order to help them progress towards
achieving their content marketing goals?
Answer: Refining their content marketing
strategy as they go, taking into account available data and metrics
Reach more customers with advertising
Question 22
When it comes to email marketing, what do we mean by
the term A/B testing?Answer: A/B testing means splitting your audience and
sending each of them a different variation of your email
Question 23
Which form of targeting would you use to display ads
to people who have previously visited your website?
Answer: Retargeting
Question 24
Which of the following is a benefit of search
advertising over display advertising?
Answer: Search advertising is shown to
customers who are searching for your specific terms
Question 25
Which of the following is the most accurate analogy
for a display advertising network?
Answer: A marketplace between online publishers
and advertisers
Question 26
How can your business benefit from video without
making one yourself?
Answer: Advertising on other people's videos
Question 27
If the analytics for your video campaign shows
people are only watching the first few seconds of your video, what can you do
to try and amend this?
Answer: Update the description to tell people
more about the video
Question 28
When using analytics programmes on your website,
which of these do not fall under the category of a dimension?
Answer: The time a user spends on the site
Question 29
When using analytics on your website, what do we
mean by the term 'conversion'?
Answer: The act of a user completing a goal
Question 30
When using web-based analytics tools, by segmenting
the data you will be able to achieve which of the following?
Answer: Find insights that can help you
identify where to make improvements
Question 31
How do you handle data in analytics to gain greater
insights into our audience's behaviour?
Answer: Segment
Question 32
When creating a presentation based on lots of data,
what principle should you bear in mind?
Answer: Tailor your approach to your audience
in order to tell a better story
Question 33
Why should you avoid focusing on collecting as much
data as possible?
Answer: The right information, at the right
time, is more valuable
Sell products or services online
Question 34
When building your online product store, to make it
as effective as possible you should look to optimise the performance by using
images in what kind of way?
Answer: Ensure images are of a high quality
Question 35
When looking to introduce e-commerce functions to
your website, which of the following would be the best first step?
Answer: Set up a web-based money
transfer software like PayPal
Question 36
If a user abandons their shopping cart without
making a purchase, one way to bring them back to complete the purchase is?
Answer: Retargeting
Question 37
Fill in the blank: When you are considering the
layout of the product pages, it is important to put them in ________ order?
Answer: hierarchical
Take a business global
Question 38
If you are looking to expand your company's presence
online internationally, which of the following should you consider with regards
to your online content?
Answer: Translated but also locally adapted for
the audience
Question 39
Fill the blanks: When advertising internationally,
you should make your business ______ to the new market, consider the
___________ and any possible ___________ implications.
Answer: accessible | supply chain | legal
Question 40
Fill in the blank: When considering expanding a
business internationally, the best place to start is to__________?
Answer: use online tools to help you understand
where there’s a strong demand for your products
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