Question 1
Which of the following is an accurate definition of
what a content marketing campaign involves?
Answer:The creation and promotion of online materials with
the goal of increasing interest in a product or service
Question 2
What does the following definition describe? 'The
division of an audience into groups of who they are and what they like, with a
goal of identifying a group most interested in your product/service.'
Answer: Audience segmentation
Question 3
Fill in the blank: When describing the purpose of
content, what is missing? 'To entertain, to inspire, to _______ and to
convince'.
Answer: Educate
Question 4
Which of the following best describes why approaches
to writing need to be adapted for online content?
Answer: Online readers have a reduced
attention span, due to being flooded with information
Question 5
What are 'highlighting key dates' and 'considering
multiple channels' best practices of?
Answer: Creating a content calendar
Question 6
Which of the following metrics could help you
understand which blog post is resonating the most with your audience?
Answer: Session duration
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