Question 1
If you own a film blog, which type of customer can
you expect to reach with display advertising?
Answer: People who haven't read your blog before but
are interested in your subject
Question 2
Fill in the blank: The ads on search engines are
usually made up of ________.
Answer: Text
Question 3
When using search engine marketing, where can your
ads appear?
Answer: Only on search engines
Question 4
When setting up display advertising campaigns, who
can you target?
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