Question 1
In what way can display advertising be effective?
Answer: It drives traffic to your website
Question 2
Which of the following is an example of the type of
data that advertising networks automatically collect and share with businesses?
Answer: The cost of each ad you publish
Question 3
Which of the following is true when purchasing ad
placements on an advertising network?
Answer: The network provides data on the
click-through-rate
Question 4
If a person adds a product to a shopping cart but
then leaves the website – which of the following tactics is most likely to
encourage that person to return and purchase the product?
Answer: Retargeting with a display ad that has
a discount coupon
Question 5
What is the first step of display retargeting?
Answer: Defining your audience
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