Question 1
Search engine marketing can also be called what?
Answer: Pay-per-click advertising
Question 2
In an SEM auction, your Quality Score is based on
which aspect of your ad?
Answer: Relevance
Question 3
Fill in the blank: It's possible to determine how
well a/an ___________ will perform without bidding on it.
Answer: Keyword
Question 4
What should your search ad have in order to promote
more clicks?
Answer: A call to action
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