Google Digital Garage Module 9 Answers – Improve Your Search Campaigns Answers

 Question 1

Which of the following is a benefit of using relevant ads and landing pages?

Answer: Higher ad positions on the search results page

Question 2

When it comes to search ads, which description best describes 'negative keywords'?

Answer: Keywords that are excluded from a campaign

Question 3

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Answer: Exact Match

Question 4

What can conversion tracking in search help you measure?

Answer: How many people visiting your site from a search ad end up completing a purchase

Main Page