CA-301 Digital Marketing (BBACA) || Question Bank

CA-301 Digital Marketing (BBACA) || Question Bank

2 Mark questions 

1. What is digital marketing in Ecommerce? 

2. What is Social Media Marketing? 

3. What is Google AdWords? 

4. What is SEO? 

5. Name examples of traditional marketing. 

6. What is digital marketing plan? 

7. Which are steps for initial digital marketing plan? 

8. Which are types of hyperlink on website? 

9. What is MS Expression Web? 

10. Which scripting Languages are supported by MS-Expression Web?

11. What is link building in SEO? 

12. What is CRM? 

13. What is IDIC model of CRM? 

14. Name the tools of social media marketing. 

15. What is web analytics? 

16. Which are types of Facebook ads? 

17. What is blogging? 

18. What is resource planning? 

19. What is digital marketing budgeting? 

20. Which are approaches of resource planning?

21. What is cost estimation? 

22. Define cost budgeting 

4 Mark questions 

1. Which are advantages and disadvantages of E-marketing? 

2. Explain the Internet Marketing? 

3. What is difference between SEO and SEM? 

4. Describe the E-mail Marketing? 

5. Write the difference between Digital Marketing and Traditional Marketing. 

6. Explain the channels of Digital Marketing. 

7. Write advantages and disadvantages of Digital Marketing. 

8. How to create initial digital marketing plan? 

9. Why content management is important? State its advantages and disadvantages. 

10. Explain the SWOT analysis. 

11. What is web marketing? Explain with its types. 

12. Explain structure of website. 

13. What is MS Expression Web? Explain with its advantages and disadvantages.

14. What is search engine? 

15. What is SEO? Explain with its advantages. 

16. What is CRM tool? Explain any two. 

17. Explain in detail CRM models? 

18. Explain the CRM cycle.

19. What is social media marketing? Explain with its advantages.  

20. Explain e-marketing plan. 

21. How to analyse visitation on LinkedIn?

22. How will do resource planning for digital marketing? 

23. Describe the steps to do Cost Control.  

24. What are personal marketing and video marketing?

III Define following terms: 

1. CPM 

2. Pay-Per-Click 

3. Display advertising 

4. SEO platform 

5. SEM 

6. E-marketing

7. Social Media Marketing 

8. SEO 

9. Traditional Marketing 

10. New-Media Marketing 

11. ΚΡΙ   

12. Target audience

13. Web marketing 

14. URL 

15. Hyperlink 

16. Optimization tools 

17. Font style 

18. Web design tools

19. On-page SEO 

20. Off-page SEO 

21. Black hat SEO 

22. White hat SEO 

23. IDIC model 

24. Lead Management 

25. Operational CRM 

26. Instagram Posts 

27. Podcasts 

28. Video Sharing 

29. Google Analytics