CA 301: DIGITAL MARKETING (2019 Pattern) Question Paper Aug 2022 || Previous year question paper BBACA

CA 301: DIGITAL MARKETING (2019 Pattern) 

Question Paper Aug 2022 

BBA(CA) (Semester - III) 

Q1) Attempt any of the following.

a) What is digital marketing in E-commerce?

b) What is Internet marketing?

c) What is Search Engine Results Pages (SERP)

d) which are types of internet marketing)

e) What is Resource planning?

g) What is digital marketing.

1) What is CRM?

h) What is SEO.

i) Define cost budgeting?

j) What is upload and download?

Q2) Attempt any Four of the following.

a) What is social media marketing?

b) What is difference between SEO & SEM

c) Explain digital marketing and list its advantages

d) Explain E-Marketing plan?

e) Explain the SWOT Analysis?

 

Q3) Attempt any Four of the following.

a)Write advantages and disadvantages of CRM? 

b) Write phases in content management lifecycle?

c) Write 5 D's of digital marketing?

d) Write introduction of webpage?

e) Write advantages of E-mail marketing? 

Q4) Attempt any Four of the following 

a) Write. Difference between traditional (Real) marketing advantages?

b) Write CRM platform in detail? 

c) Write on types of SEO?

d) What is SEO Content?

e) Write Video sharing-youtube?

Q5) Write a short note any Two of the following

a) Stakeholders in CRM.

b) Facebook.

c) Twitter.