Question 1
A robust social media plan includes which of the
following?
Answer: A long-term schedule identifying when
to post content
Question 2
What is the best way to put your social content in
front of people who don't already follow you?
Answer: Use paid promotion to reach new
audiences
Question 3
What can social media analytics tools help you
measure when assessing campaign results?
Answer: Whether the visitor clicked on a paid
ad or organic listing
Question 4
Which of the following is a pitfall when using
social media for business?
Answer: Not having the resources to respond to
comments and questions in a timely manner
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