Question 1
Which of the following will you need to start an
email marketing programme?
Answer: A way to collect people’s email
addresses
Question 2
Which of the following is a common feature of email
marketing platforms?
Answer: A feature allowing users to
unsubscribe from your emails
Question 3
Which of these is a good practice to keep in mind
when sending emails to your contacts?
Answer: Run an A/B test on your subject
line to determine which one works best
Question 4
If the open rate of your emails seems low, which of
the following could help you fix that?
Adjust the subject line of your email
Question 5
Which of the following statements is true when it
comes to running email campaigns for a business?
Answer: There’s no need to use sponsored
ads within your email marketing
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