Question 1
Which tool helps you measure the success of your
website?
Good job, that's right! Web analytic tools can help you measure
the success of your website by analysing visitor data.
·
A
Keyword
Planner
·
B
Ad
Gallery
·
C
Ad
Preview Tool
·
D Analytics
Question 2
Which of the following statements is true when it
comes to taking a business online?
That's right! Analytics can help a business improve its online
activities. By tracking what people do on your site, you can start to
understand what’s working and what’s not.
·
A
Stick
to what you are doing and don't make changes
·
B
The
same content works across online and offline platforms
·
C Use analytics to make informed decisions
·
D
Use
analytics to track your customers across the Internet
Question 3
Which term best describes the business activity that
occurs when website visitors buy products or services from you online?
That's correct, well done! E-commerce or electronic commerce is
when consumers can complete a sales transaction on a website or other platform.
·
A E-commerce
·
B
Display
advertising
·
C
Search
engine marketing
·
D
Pay
per click
Question 4
Which of the following statements is true when
marketing your business online?
That's right, great work! Social media is a simple way of taking
a business online, as well as building a following for a brand or product.
·
A
You
need a website to show up in search results
·
B
You'll
reach a similar client base to the one you have in the real world
·
C
You'll
be seen by the same volume of customers whether you use search advertising or
not
·
D Social media is a great way to engage your
audience
0 Comments