MKG405 International Marketing Question Bank
1. Describe various reasons for a firm to enter international markets with the help of suitable examples.
2. Describe the various factors influencing the International marketing research with the help of suitable examples.
3. The product life cycle is a well accepted concept in marketing although it needs to be applied wisely in the international context too-Discuss.
4. Discuss how international marketing help to increase productivity and efficiency.
5. Distinguish between domestic marketing and international marketing.
6. What do you mean by ‘product'? Explain the meaning of product adaptation with suitable examples.
7. What is meant by packaging? Explain any three factors to be considered for package designing in the context of international marketing.
8. What is transfer pricing? Explain the four common arrangements of pricing for intra company transfer of goods.
9. What is meant by personal selling? What are the advantages of personal selling in international marketing?
10. Distinguish between ‘Direct Exporting' and ‘Indirect Exporting'.
11. What do you mean by social environmental? Explain it in detail.
12. Explain the economic model of buyer behaviour.
13. Explain the EPRG framework of orientations toward internationalisation of firms.
14. What criteria should global marketers consider when making product design decisions?
15. Differentiate product marketing from services marketing with suitable examples.
16. What are the three alternative approaches to global pricing? Which one would you recommend to a company that has global market aspirations?
17. Give a detailed account of the important foreign intermediaries.
18. What are various types of market survey? Explain the steps involved in planning the market research survey.
19. Write short notes on :
(a) Product standardisation.
(b) Dumping.
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