Question
1
The increased use of the Internet
presents a lot of potential for which types of businesses?
·
A All
businesses
·
B Small business owners
·
C International businesses
·
D Local businesses
Well done, that's
correct! As a business it's best to be where the people are, and they're mostly
online. This increased use of the Internet presents potential for all business
types, so long as they can find where their audience sits online.
Question
2
Taking a business online can involve
many different steps. When starting out, which activity could be a part of this
process?
·
A Sending flyers with your web address to customers
·
B Creating
a business listing in online local directories
·
C Increasing print and billboard advertising
·
D Building a team of digital advertising experts
That's right, great
work! When going digital, the business's objectives, goals and audience dictate
which online channels are best suited to them. Whether that's having their own
website, using social media or appearing in local business directories.
Question
3
Which of the following is the
easiest way for visitors to learn about a business while visiting a website?
·
A Getting a free 'taster' of one of your products when they
sign up to receive emails
·
B Listening to an audio file that auto plays whenever someone
visits your site
·
C Browsing
your product pages and reviewing the Frequently Asked Questions page
·
D Reading the terms and conditions for your products on your
site
Well done, that's
correct! Well designed product pages and FAQs dedicated to business products
and services are a great way for consumers to get to know a brand.
Question
4
What is a key benefit of having an
online presence for a business?
·
A The ability to sell products directly to customers through
social media
·
B Being
visible when people search for a business like yours
·
C Sending users emails to update them on new products
·
D Being able to offer new customers promotional discounts
That's right, great
work! Having an online presence for a business is a good idea for a number of
reasons, but being there when people search for businesses like yours is a key
benefit of going digital.
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